The magic of intent is to not mention the intent.
Don’t say “I saw you visited our pricing page three times yesterday…”
Unless your goal is to make them feel like they just got cast in a new season of Black Mirror.
You’re not Big Brother.
You’re the person who “just happened” to show up with exactly what they needed — right when they needed it.
That’s what turns intent into trust.
When someone lands on your site, it means one thing: they’re curious.
Your job isn’t to chase them into a call. It’s to reward that curiosity with something useful enough to feel like coincidence.
That’s how you get 30–40% reply rates. without discounts, fake scarcity, or shouting “AI personalization” all over your message.
Here’s how.
Trigger: visited your features or pricing page
Message angle:
“Hey [Name], I’ve been seeing more [role]s in [industry] trying to [pain point]. We built a short [resource/demo/example] showing how they’re solving it. Figured it might help before you dive deeper. Should I send it?”
Feels spontaneous. Not stalker-ish. Adds value before the pitch.