Week 1: Offer positioning and content strategy

• Profile optimization
• One pager of your service
• One pager of your content strategy
• Building a case study (even with 0 clients)

Week 2: Outbound setting method + buying intent

• Structure of the sequence (Video, PDF, Voice notes)
• Systems to A/B and keep track of what worked best
• How to find buying intents for your specific persona
• How to find your persona using LinkedIn

Week 3: Launch preparation

• Writing the virality potential post
• Prepare your profile assets
• Add a first batch to your ICP
• Building your community list (members of the cohort will be part of it)
• Structure of sales calls

Week 4: Launch week

• Post the virality post
• Outbound to the people who accepted you