Whenever writing any content, you must ensure to avoid these amateur AI sounding sentence structures:
The contrast line "It’s not about [x]. It’s about [x]."
This sentence structure is all over social media right now. No wonder... because AI writes it all day.
The drama pivot "But here’s the thing: ..."
It’s a obvious filler, mostly misplaced, because of.. well AI.
The question mark? "The goal? Growth." “The difference? Integration depth.”
Never use the structure "[Statement as question]? [Short answer]."
Examples of what NOT to write: "The goal? Growth." / "The difference? Integration depth." / "The best engineers? They weren't in SF." This is a dead giveaway.
If you want to make a point, just make it directly.
Asking a rhetorical question then answering yourself - the new lorem ipsum for amateur writers.
The engagement bait
Agree?
ending each post with a question.
No one ever responds to posts with questions at the end. It should be replaced with a natural ending, simply an impactful sentence, or a non pushy call to action which is usually to encourage the reader to DM the client we’re writing for with a logical reason as to why that would make sense for their ICP.
any use of em dash ‘—’
the em dash is a telltale sign that we used a tool to generate text, we don’t want that. Replace these with normal dashes.
the question re-frame Example: “The question isn't whether you can build realtime collaboration features. It's whether you can secure them at enterprise scale.”
This sentence structure is very common in AI output.
Rule of three as short ‘No’ sentences, or just three short, parallel sentences in a row. Example of what NOT to write: "I started in X. Moved to Y. Built Z." This cadence is an AI fingerprint. Break the rhythm—vary sentence length, combine into one sentence, or cut to two.
“No scripting. No selectors. No training program.”
Three 2 word sentences that start with ‘No’. It’s in every AI written post. Replace every one of these with something specific to our client’s story, insights, points, or target reader.